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(Overcoming your inner groan) If you’re asked to define your own personal brand, do you have a sudden urge to run for the hills rather than give your finely crafted elevator pitch? Yup, me too. But it doesn’t need to be this way if we approach this potentially daunting subject with a positive mindset. Many of us don’t like the term ‘personal brand’, but the concept is critically important and I was… Read More